Webmasters keep asking how well that their internet site is doing in comparison to their competitor's web sites. However , it's impossible to really obtain the confidential details of their competitors to learn how traffic which a web site is getting. You can view how well that they are ranking in the major search engines, but you do not know how traffic that they are getting. One guide that many website owners use is the traffic ratings given by Alexa. They use data collected from users who have their toolbar set up in the web browser and record data on the websites which they have a look at. Based on this information they give a rating of all the websites based on the traffic. A large problem with the ratings is that they are biased towards the types of websites that those who are more tech savvy tend to visit, as it is only these kinds of individuals who tend to install the toolbar. Those who are less computer experienced, tend not to set up the toolbar and probably tend to go to different types of websites.
The problem with the Alexa Ranking is that it is so easy to fake that you really do not know if what you observe is real or if it has been manipulated by your competitor to appear greater than it really is. All you need to do to unnaturally inflate the Alexa rating is install the toolbar on your computer and simply go to your website many times daily and then watch as the Alexa number improves. Even better, get a few friends to do it as well. There are even paid providers that can do that for you to unnaturally improve the rating. This is the reason the Alexa rating number is possibly not worth spending a lot of time on as it is so easy to manipulate.
The last word on the Alexa rating is that it is just that, a rating of websites depending on site visitors that is easily controlled. No internet search engine uses the Alexa ranking to rank sites, so there is no advantage to having a good Alexa rating.