The launch of Instagram advertising has been welcomed with open arms by businesses around the world, which are now able to use the popular platform to reach over 400 million active users globally.Instagram in general gives a much higher engagement rate than any other social platform.
When you have an active Instagram profile, you will observe that it's a lot more likely for your posts to be seen on the channel than on other platforms. It is relatively better to gain a good following on Instagram organically also.
Instagram advertising gives you three types of ads: image, carousel and video. Also you can benefit a lot from instagram ads (also known as ‘instagram anuncios’ in Spanish language).
Image advertisements enable you to use visual imagery in order to your story and also allure your market to do this while video advertising offer you up to 30 seconds to provide your message as artistically as you wish.
Carousel option is image advertisings on steroids, permitting you to use multiple images that the viewer can swipe through, providing multiple opportunities to trigger an action.
Instagram advertisers will always be in a position to target audiences by age, location, and gender. However now, it is dealing with parent company Facebook to attain users predicated on their interests and connections on both networks – a uniquely powerful data group of people's personal preferences.